Ap English Language Composition Free

Ap English Language Composition Free Response Questions Essay Would the process be worthwhile? It would. According to the Environmental Defense Fund, or EDF, â€Å"†¦ we can solve climate change, invest in a clean energy future, and save billions in imported oil† (Samuelson). Many argue that the United States government cannot afford to become involved in energy initiatives and anti-global warming legislation; to counter, what other alternatives does the nation have? With the typical â€Å"family spend[ing] about $1,900 per year on home utility bills,† energy is costing this nation a fortune (â€Å"Energy Savers†). â€Å"With 2. people ii the average household,† family spending would drop from $1,900 per year to $91. 25 per year (Samuelson). To say our government cannot afford this concept is an inaccurate, false, misguided statement. However, would America’s efforts alone be enough? After all, this is a global issue. The Energy Information Administration states â€Å"the United States, China, Russia, Japan, and India †¦ account for fifty-four percent of the world’s total carbon dioxide emissions†¦Ã¢â‚¬  (graph). In contrast, recent polls express that Americans are not the only ones interested in energy conservation (graph). The â€Å"Gallup Polls conducted in 2007 show that† America, Japan, China, Russia, and India have all attempted to reduce negative environmental impacts by the following: â€Å"using less water in [the] household†, avoiding â€Å"using certain products that harm the environment†, â€Å"voluntarily recycle[ing] newspapers, glass, aluminum, motor oil, [etc. ]†, and some have even involved themselves â€Å"in a group or organization that works to protect the environment† (graph). While Americans, Japanese, Chinese, Indians, and Russians attempt to save money by reducing energy usage, Singapore offers citizens monetary tax cuts on energy efficient cars Webber). Not only does Singapore offer tax cuts to those who keep the environment clean, they also financially punish those who pollute the environment with â€Å"gas-guzzling engines† (Webber). Innovation and inspiration—the combination that makes America unbeatable (Friedman). By drafting energy conservation and anti-global warming legislation, the American government will allow the planet to prosper. Better for the planet, better for the people, better for you—the American government needs to take an active role in promoting a â€Å"green revolution†.

Sir Gawain: The Ideal Knight Essay -- Canterbury Tales English Litera

Sir Gawain: The Ideal Knight Throughout the Arthurian legends, Sir Gawain seems to be the epitome of a noble knight. He is always putting his king before himself, repeatedly sacrificing his own life in some way for King Arthur. He is an honorable knight that lives up to his word. This is evident in both Sir Gawain and the Green Knight and "The Wedding of Sir Gawain and Dame Ragnell." In these stories, Gawain lives up to the expectations of a knight belonging to the legendary Round Table. In "The Wedding of Sir Gawain and Dame Ragnell," King Arthur is accused of unrightfully giving away Gromer Somer Joure's lands to Sir Gawain. Gromer Somer Joure asks Arthur a question, which Arthur must answer if he wants his life to be spared. Arthur, going against the instructions of Gromer Somer Joure, tells Gawain of his predicament. He tells Gawain that he must not speak of the situation to anyone else. Gawain responds by telling Arthur, "I am not that man that wold you dishonour." ("Ragnell" 150) It is apparent that Gawain is an honorable person that keeps his word. Arthur would not confide in him, otherwise. Gawain's commitment to King Arthur is even more evident as the story goes on. Arthur finds an old hag, Dame Ragnell, who knows the answer to the question he has been asked. She asks in return, "Thou must graunt me a knighte to wed--his name is Sir Gawen." ("Ragnell" 280-281) Arthur cannot agree to this without consulting Gawain. When Arthur tells Gawain about his encounter with the hag, Gawain brushes it off as if it is nothing. He does not fear marrying the hag as long as it will spare the life of King Arthur. He says to Arthur with great confidence: Is this alle? I shalle w... ...s given his land to Sir Gawain. Arthur relies on Sir Gawain to get him out of the predicament that he is in. He also relies on Sir Gawain when the Green Knight confronts him in Sir Gawain and the Green Knight. Gawain offers to take Arthur's place in the Green Knight's Christmas game. Arthur quickly accepts without a second thought. It is obvious that throughout the Arthurian legends that Arthur and Gawain are portrayed differently. One thing that remains the same is that there is a special bond between these two characters. Gawain is always the knight that is ready to defend Arthur at all times. Works Cited Sir Gawain and the Green Knight. Norton Anthology of English Literature. Ed. M.H. Abrams et. 7th Edition, Volume 1. New York: Norton, 2000. 156-210 Sands, Donald B. Ed. Middle English Verse Romances. New York: Holt, Rinehart & Winston, Inc., 1966.

Marketing theory and concepts Essay

Every business wither it’s small or big, aim to meet the needs of their actual and potential customers. In order for them to do this, they need to follow some sort of theory and concept. This assignment will be looking at the marketing theory and marketing concepts which are portrayed in the traditional marketing literature, and how they have limited application in guiding small business marketing practice. Marketing plays a vital role not only in developing, producing, and selling products or services, but also in guiding recruiting labors and raising capital. Although it can be said that successful entrepreneurs undertake marketing in unusual ways. They mainly rely on interactive marketing methods, which is often communicated through word-of-mouth rather than a more traditional marketing mix. Entrepreneurs monitor the marketplace through informal networks rather than formalised market research, and generally adopt more entrepreneurial approaches to marketing activities. However, depending on the business model, a complex and formalised initial market research can be crucial for a successful market entry. There are many marketing theories that are used in traditional marketing literature such as Schumpeter (1934) who said that entrepreneurs proactively ‘created’ opportunity, using ‘innovative combinations’ which often included ‘creative destruction’ of passive or lethargic economic markets. According to Schumpeter the role of an entrepreneur is to innovate, and by doing this, you move the economy from one equilibrium to another. This kind of innovation could come about from one or more introduction of a new product; a new method of production; the development of a new market; the use of new sources of raw material, and the reorganisation of a new industry or its processes. He also distinguished between the entrepreneur and the capitalist. Schumpeter agreed with the fact, that in practice an innovator could also actually be a capitalist. Another well-known theorist next to Schumpeter is Kirzner (1973) who said that entrepreneurs should have a sense of ‘alertness’ to identify the opportunities in the market and exploit them accordingly . He states ‘The  pure entrepreneur, on the other hand, proceeds by his alertness to discover and exploit situations in which he is able to sell for high prices that which he can buy for low prices. Pure entrepreneur profit is the difference between the two sets of prices. The discovery of a profit opportunity means the discovery of something obtainable for nothing at all. No investment at all is required; the free ten-dollar bill is discovered to be already within one is grasps’ (Kirzner, 1973, 48). The marketing concept has changed significantly over time. In today’s business world the customer is at the forefront, not all businesses in the past followed this concept, as they placed other factors first rather than their customers this is shown as follows:Production Oriented was the focus of the actual business and not the customer needs, as where this has now changed and we can see that it is more focused on customer needs. Production Orientation is when the company believe that they have a superior product, based on quality and features. Due to this thinking the company assume the customers will like it to. In today’s market the customers decide as to what product they like. Sales Orientation is the focus where the company makes a product or provides a service, and then sells or offers it to the target market. This causes problems, as consumers may not like what is being offered to them, which is why companies are making sure that they test their services out, to a small group of the target audience. Market Orientation concept has not actually changed over time, it puts the customers first, as the companies try to understand the needs of the customers by using appropriate research methods. These methods are then developed to make sure information from customers, are fed back to the company for them to see what the target audience are interested in . SMEs who may adapt the marketing concept or 4Ps do so fully rather than explicitly (Carson and Gilmore, 2000). Jaworski and Kohli, (1990) also commented on the limitations of the marketing concept (p15). Therefore, the  SME approach is characterized by networking with stakeholder’s awareness to customer needs (Gilmore, Carson and Grant, 2001; &Hill and Wright, 2001). Which is characterized by the size of these firms and their closeness to customers, (Gilmore, Carson, O’Donnell and Cummins, 1999) as well as inexpensive forms of marketing such as word of mouth (Gilmore 1999). It is vital for SMEs to set the 4Ps, target a market and position themselves, but how this is done and planned is an important issue as it helps guiding a small business to success. Differences between traditional market literature and variants produced during the 1960’s were mainly attributable to the addition of concepts popularized during that decade. For example, Cundiff and Still covered an analysis of the 4 P’s of marketing with the concept that marketing is a subsystem of business. (Cundiff, E.W., Still, R.R. 1976)The basic principles of marketing are generally applicable to large and small businesses. Marketing in SMEs has been recognized as a problematic area for researchers for over 20 years (Chaston and Mangles, 2002; Siu and Kirby, 1998). SME marketing in practice is considered to be mainly done though networking (Gilmore 2001) or a combination of transaction, relationship, interaction and network marketing (Brodie 1997). Recently the use of Internet marketing (Chaffey 2000) or e-commerce (Rayport and Jaworski, 2001) has become popular in all types of businesses including SMEs. Marketing in practice in small firms seem to rely mainly on personal contact networks (Hill and Wright, 2001; Gilmore 2001; Brodie 1997) and is often driven by the particular way a manager does business. According to Gilmore (2001) marketing in SMEs is likely to be chaotic, informal, loose, unstructured, spontaneous, and reactive and conform to industry norms. Gilmore (2001) showed that as a result of networking there was a high level of communication between the SME manager and their competitors then what is usually reported in the marketing literature as well as competing firms may be quite supportive of each other. Similarly, networking with customers usually involves building a relationship with one or two key individuals in those companies. If these individuals were to leave then the relationship the company would break (Gilmore 2001). SME owners must recognize that  building relationships are vital to a company’s success and they invest a considerable amount of time and effort in maintaining good relations with regular clients (Gilmore 2001). The foundation and existence of an effective networking is concerned with maximizing marketing opportunities and ensuring the enterprise’s survival and development (Gilmore 2001). Something, which is more important, in today’s world, is having a foot in the business market, which is constantly changing to meet customer needs. The tables have been turned on the fortunes of many long-established firms. It’s believed that a majority of firms that are in trouble, and those that have failed recently, have done so because they have been let down by their own marketing. Traditional marketing is now being turned. The ideas of marketing and branding strategy that passed for conventional wisdom before do not hold true today. A small but growing number of innovative firms have adopted completely new and differentiate approaches in marketing, reflecting a clear and unmistakable change in the global culture. In this era of globalisation and the Internet the consumer is behaving in a radically different way and is no longer vulnerable to the overworked ploys of marketing. The present times call for a new competition one that strays from the prescriptions that traditional marketing theory holds, that sometimes works in a way that it is counter to it and that lays focus on network-building and â€Å"pulling the customer† above all else. Many experienced hands in corporate boardrooms are oblivious to these shifting sands and evolving trends, and are paying the price as a result. In general the basic principles and concepts of marketing are as relevant to SMEs as it is to larger firms, but some theories, tools and techniques of marketing are not as relevant or useful to SMEs. The nature of SME marketing is the concept, which is mainly dominated by the inherent characteristics of the entrepreneur and the SME itself. Although not all small business may take the marketing theories and concepts in to consideration, while carrying out some sort of market research they will have come a across them. They may have limited application in today’s marketing world but they do provide the basis for which a business can start their research on which helps guiding them in to the marketing practice. Therefore marketing theories and Concepts  portrayed in the traditional marketing literature has limited application in guiding small business marketing practice although they give the business a rough base to start their market practice. Competition and Entrepreneurship, The University of Chicago Press, Chicago and LondonCarson, D. and A. Gilmore, (2000), â€Å"Marketing at the Interface: Not ‘What’ But ‘How'†, Journal of Marketing Theory and Practice, Vol. 8Kohli, A. K. and B. J. Jaworski, (1990), â€Å"The Construct, Research Propositions, and Managerial Implications†, Journal of Marketing,(Gilmore, Carson and Grant, 2001; &Hill and Wright, 2001). Gilmore, A., D. Carson and K. Grant (2001), â€Å"SME Marketing in Practice†, MarketingIntelligence and Planning, Vol. 19(Gilmore, Carson, O’Donnell and Cummins, 1999) â€Å"Added value: A QualitativeAssessment of SME Marketing†, Irish Marketing Review(Cundiff, E.W., Still, R.R. 1976), Fundamentals of Modern Marketing, 2nd ed.)Chaston, I and Mangles, T. (2002) â€Å"Small Business Marketing Management.†Siu, W. and Kirby, D.A. (1998) â€Å"Approaches to small firm marketing: A Critique.† European Journal o f Marketing, vol. 32, no. Brodie, R.J., Coviello, N.E., Brookes, R.W. and Little, V. (1997) â€Å"Towards a Paradigm Shiftin Marketing? An Examination of Current Marketing Practices.† Journal of Marketing Management,Chaffey, D., Mayer, R., Johnston, K. and Ellis-Chadwick, F. (2000) â€Å"Internet Marketing.† Prentice Hall, Harlow, EnglandRayport, J. F. and Jaworski, B. J. (2001) â€Å"e-Commerce.† McGraw-Hill, Boston, USA. Hill, J. and Wright, L. T. (2001) â€Å"A Qualitative Research Agenda for Small to Medium-sized Enterprises.† Marketing Intelligence and Planning,http://www.druid.dk/uploads/tx_picturedb/ds1998-9.pdfhttps://www.mises.org/journals/scholar/wood.pdfhttp://knight.fcu.edu.tw/~gunning/subjecti/workpape/kirz_ent.pdfBooksHandbook of Entrepreneurship Research and Interdisciplinary Survey and Introduction By: Zoltan J Acs, David B

Code of Ethics Assignment - 1001 Words

ASSIGNMENT 1. Understand the role of codes of ethics and discuss its function as a social tool in ensuring ethical behaviors are in place (use the registration of engineers act 1967 as a guide line). To be a professional there are a certain set of rules that you have to comply to this rules. Engineering societies in this case have adopted a set of rules knows as the code of ethics. Basically, a code of ethics provides a framework for ethical judgment for a professional. [1] Framework meaning there is no absolute solution on weather an action is ethical or unethical. No code can be totally comprehensive, covering every possible ethical situation that a professional engineer is likely to encounter. Instead, the code of ethics is†¦show more content†¦The BEM code is quiet general meanwhile the NSPE code is much longer and more detailed. A short code lacking in detail is more likely to be read by the members of its society than a longer code. This ensures that the engineer of this particular society reads its codes and abides by it. Another difference between the NSPE code and BEM code is that the NSPE code has nothing that prevents its members from attempting to influence governmental action. NSPE code also allows competitive bidding for engineering services while the BEM code doesn’t have a provision that talks about this. The BEM code also has a provision where engineers in private practice shall not without the approval of the Board enter into a professional partnership with any other person other than a professional engineer in private practice, a registered architect, a registered quantity surveyor or a licensed land surveyor. The NSPE code however doesn’t talk about this. This BEM code functions to ensure that everyone in the partnership adheres by the rules and standard of the code of ethics since they are all professionals. 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